Charm builds and runs outbound for
+ other GTM clients
Rodrigo, this is the written version of today's conversation. About twenty thousand supply chain, logistics and distribution leaders at hundred-million-dollar-plus retailers, shippers, pharma makers, carriers and automakers, written to, messaged and called over ninety days, with every conversation landing with you the same day. The plan, the price and the agreement are all on this page, so we can start this week.
We run the lists, the copy, the sending infrastructure, the LinkedIn seat and the SDR desk, including the caller's training, coaching and quality assurance. You review the copy and the call scripts, take the conversations, and put the pallets on the lane.
Four campaigns go out every two weeks, starting with the retail DC networks, the suppliers shipping into them and the cold chain shippers, with the SDR desk calling the same lists behind the email and LinkedIn touches. Some ship as written and some change at the parameter session, and every cycle after is built from what the last one showed. Cold chain carriers and 3PLs, aerospace and defense, and the health and wellness brands follow in the cycles after.
Plus the people who run them. Ten licenses, a sending stack to keep off blacklists, a caller to recruit and coach, and someone writing four campaigns a fortnight and reading every reply.
Every tool above sits on our licenses and is run by our team. The Engine + SDR Desk tier is $8,497 a month with the caller included. The Engine on its own is $3,997, less than the stack lists for before anybody's time.
An eight-electrode body composition scanner and app, sold to gym, studio, med spa and GLP-1 clinic owners who track clients on a lobby scale or a ten-thousand-dollar InBody and had never heard of Path. No case studies, no named operators, a launch on September 14.
Four campaigns written to the segment, each with the same one-sentence ask: a free evaluation unit to run with a client for thirty days. Studios written to as studios, GLP-1 clinics on muscle loss, already-scanning operators on what the lobby scan misses. Adaptive's pilot lane is the same ask in a different industry: one unit on one lane, and the record does the selling.
A connected water monitor that needed retail distribution, in an industry where winning one pool store at a time would have taken a decade. The shelf space ran through Solenis, the giant behind the industry's chemical brands.
We worked the partnership channel with Sutro and Solenis to put the device into stores, one relationship unlocking distribution instead of a thousand one-store pitches. Your retailers are the same gate: one retailer's pallet booklet opens every supplier shipping into its DCs, and the engine is built to find that retailer first.
A camera that watches a pool and calls for help, sold into the pool and spa trade, where builders, service pros and retailers buy from the reps they already know and had never bought a safety camera from anyone.
Outbound into the trade by segment: builders, service companies and retailers each written to in their own language about the pool they were already standing next to. A category that had no buyer for the product found one, one segment at a time. A grocer, a pharma distributor and a tier-one supplier get the same treatment here.
A countertop purifier that pulls water from the air, sold into retail buyers who had never heard of it and had no reason to take a meeting.
Agents checked which retailers stocked purifiers that need a water source, which was all of them. The email said so and offered a free unit. The replies came back with the buying team copied in. Straight volume against a wide universe, with one ask a buyer can say yes to in a sentence, which is the pilot lane above.
Premium custom apparel and company stores, sold to businesses that already buy uniforms and merch from somebody. Nothing about the product needs explaining. The question in every inbox is who asked first, and with what angle.
Cold email campaigns written to the segment rather than to "business owners": a Nurses Week campaign to healthcare, a luxury and gaming segment, and a rotating-offer general campaign, swapped in and out over twelve months. The same rotation this proposal puts behind retailers, suppliers, cold chain, pharma and automotive.
Premium heating hardware for restaurant patios, sold to the owner-operators who decide what goes on the patio. Allergic to generic email, responsive to the right moment.
A private lead database of every restaurant in the target metros, built by agents that read listing photos for patios and check permit filings, with signal plays and straight-offer volume in parallel. Positives include multi-unit groups like Ballyhoo Hospitality, Crave America and Bluewater Grill. Adaptive gets the same build for retailers, shippers and plants: every DC and every lane in a database that is yours.
Email and LinkedIn as one person. Four campaigns every two weeks, eight a month, a hundred thousand emails to about thirty thousand supply chain leaders, lead data and infrastructure included, with the retail DC networks, the suppliers shipping into them and the cold chain shippers written to in the first cycle.
Everything in Engine, plus a dedicated cold-calling SDR we recruit, train, coach and quality-check, dialing the same lists behind the email and LinkedIn touches. Workforce management is ours: you get the conversations, not the management.
Every industry live from month one. Eight campaigns every two weeks, sixteen a month, two hundred thousand emails, a second LinkedIn seat, the SDR desk, and our team answering every reply and booking the meeting onto your calendar.
| Onboarding & infrastructure setup | One-off | $1,000 |
| Total recurring |
Client: (fills from your signature) · Contact: (fills from your signature) · E-mail: (fills from your signature)
Selected Package: · Add-ons: none · Service Fees: , payable in advance per Section 7 · Billing Option: · Amount Due at Acceptance:
Onboarding Fee: , one time · Initial Service Term: months from kickoff, followed by month-to-month. Address and phone are captured on the onboarding form.
Services: Charm is a Go-To-Market Business Process Outsourcer (GTM BPO) providing Adaptive Pallet Solutions sales expertise and lead generation services per the selected package: lead acquisition against ICP criteria agreed at kickoff, systems and infrastructure setup, and campaign development with ongoing strategic support.
This Master Services Agreement ("Agreement") is entered into as of the acceptance date recorded on this page (the "Effective Date"), by and between Charm, registered as Didin Customer Service, LLC ("Charm"), located at 1220 E. Henry St, Tempe, Arizona 85281, and the client identified on the Order Form above ("Client").
Charm provides an AI-powered lead generation system with outbound efforts via email and LinkedIn campaigns promoting Client's goods and services for the purpose of generating and nurturing leads for Client (each, a "Campaign"). "Lead" means a potential customer contacted through LinkedIn or email for the purpose of Client offering its goods or services. Charm performs the services in a timely and workmanlike manner. Scope changes require written agreement before work begins, and Charm may charge reasonable costs associated with such changes.
Charm has full power and authority to enter this Agreement; performing it violates no other contract; lead sources infringe no third-party rights and promote no prohibited content; and performance complies with applicable law.
Client has full power and authority to enter this Agreement; performing it violates no other contract; and contact data Client furnishes has been diligently verified as serviceable and current.
All creative campaign assets are created by Charm. Charm may request existing content from Client to leverage in Campaigns. Client grants Charm a limited, non-exclusive, revocable, royalty-free license to use Client's marks solely to perform the services, ending with the Campaign or this Agreement. Client retains all rights in its intellectual property.
Before launch, Charm sends test materials for review. Client has a 24-hour window to object; silence is approval. Client may review each email before every new send, with the same 24-hour window.
The engagement runs an initial term stated on the Order Form (the "Initial Term"), then month-to-month. Fees for the Initial Term are committed at acceptance; neither Party may terminate for convenience during it. Either Party may terminate for material breach uncured within fifteen days of written notice. After the Initial Term, either Party may terminate on thirty days written notice. On termination, Client pays fees accrued through the effective date; if Client terminates for Charm's uncured material breach, prepaid fees for whole unstarted months are refunded.
All fees are payable in advance. The onboarding fee and first monthly period (or the discounted Initial Term fee, where paid-in-full is selected) are due at acceptance and presented for payment on this page through QuickBooks. Client authorizes payment by card or bank transfer through Intuit QuickBooks Payments; card and bank details are held by Intuit, never by this page. Subsequent monthly fees are invoiced in advance of each monthly anniversary of kickoff, invoice delivered seven days prior. Paid-in-full reflects the discount stated on the Order Form; the onboarding fee is not discounted. Late amounts incur 1.5 percent per fourteen days past due, and the program pauses seven days after written notice of nonpayment.
Charm retains access to Client data to perform the services. Client may view and export all Campaign data at its discretion.
Each Party protects the other's Confidential Information with at least commercially reasonable care, uses it only to perform this Agreement, and limits disclosure to those under equivalent obligations. Standard exclusions apply (public information, prior knowledge, independent development, rightful third-party receipt, Campaign materials and metrics). Trade secrets are held indefinitely; other Confidential Information for five years. Legally compelled disclosure requires reasonable prior notice.
Charm shall not use Leads provided by Client for the benefit of competing ventures, during the term and for one year after.
Each Party indemnifies the other against losses, including reasonable attorneys' fees, arising from its breach of this Agreement.
Arizona law governs; exclusive jurisdiction lies in Arizona courts.
Invalid provisions do not void the remainder; the Parties negotiate replacements in good faith preserving original intent.
No assignment without written consent, except to a merger successor, asset purchaser, or commonly controlled entity.
Charm performs as an independent contractor. No partnership, joint venture, agency, or employment is created.
Both Parties comply with all applicable Do Not Call and Do Not Contact regulations, maintain lists against registries, honor DNC requests promptly, and keep required records.
No waiver except in signed writing. Remedies here are in addition to those at law or equity.
Acceptance through this page, together with the typed name and the recorded SHA-256 hash of the Order Form and this Agreement as displayed, constitutes a binding electronic signature under the U.S. ESIGN Act and UETA. Charm: Didin Customer Service, LLC, by Chris Booth, Owner.
Ten minutes. Brand voice, ICP, suppression, access.
2 · Book your kickoff →The onboarding discovery session.
Arrives with your kickoff confirmation.
If the engagement has not returned its cost by the end of month three, we run month four entirely at our cost, full effort, nothing held back, and we will connect you with people we have run that month for so you can hear how it went. And at month three you choose either way: keep going, or take the campaign matrix, the copy, the call scripts and every list we built and run them yourself. They are yours regardless.
Claim your guarantee →The order form and agreement on this page. Your signed copy and the first invoice arrive by email.
Access, brand assets, the PetSmart contacts and open conversations for suppression, the LinkedIn seat and the number the caller dials from. The link comes with your signed copy.
The working session that ranks the seven industries, sizes the universe live and settles the pilot-lane ask that goes in the first email and the first call. Pick the date here.
LinkedIn live on the retail and supplier lists while the cold domains warm and the SDR is recruited. Full volume, calls included, by week four.